• Enhanced Website User Experience and Design
• Improved Content and Copywriting, Tailored to Career-Focused Courses
• Increased Upsells and Subscriptions through Optimised Conversion Journeys
• Significantly Boosted Email Marketing Revenue through Platform Migration and Automation Expansion

Website Engagement and Conversion:

• The existing Shopify website template was outdated, not reflecting the brand’s dynamic nature.
• Content on key courses lacked depth, failing to engage potential customers effectively.

Email Marketing Inefficiency:

• Utilisation of Active Campaign for email marketing, resulting in poor revenue generation.
• Lack of comprehensive marketing automation, missing critical and intermediate flows.

Shopify Website Upgrade:

• Transitioned the website to Shopify 2.0, ensuring a robust, scalable, and feature-rich platform.
• Implemented a fresh design focusing on user experience, appealing to the brand’s target audience.

Content Overhaul:

• Expanded and refined the content on leading courses, enhancing clarity and appeal to effectively capture and retain customer interest.

Email Marketing Transformation:

• Migrated from Active Campaign to Klaviyo, resolving previous inefficiencies and leveraging Klaviyo’s advanced capabilities.
• Developed and integrated a full spectrum of marketing automation, encompassing both essential and sophisticated flows.

Enhanced Website Performance:

• The new Shopify 2.0 site delivered a superior user experience, leading to increased engagement and longer visit durations.
• Content revamp on leading courses significantly lifted the platform’s value proposition, attracting more targeted customer groups.

Email Marketing Success:

• Post-migration to Klaviyo, the platform experienced a substantial increase in email marketing-driven revenue.
• The newly integrated automated flows contributed to a higher number of upsells and subscription sign-ups.

Holistic Growth:

• Our comprehensive approach, addressing both the website’s design, content strategy, and email marketing, ensured each element worked in synergy.
• The platform saw an overall upswing in course enrollments, user engagement, and revenue, solidifying its position in the competitive online education market.